Gaming Google? SEO?

Ain’t nobody got time for that. So let’s just cut to the chase and break down the 12 factors of the current Google Algorithm that matter.

 

Have you heard that in order to rank well for Google, we’re talking first page results here, there’s at least 200 factors at play that go into the Google Algorithm to determine whether your site should be first? Well, there’s actually more than 200 factors. But don’t worry, after doing SEO for more than 20 years, my team and I have learnt to focus on the top factors that work.

Join me for a short conversation as I break down the 200 factor algorithm into the top 13 factors that work. I’m also going to share with you what you can do with Google Analytics, Google Search Console and Google Webmaster Tools. How you can use free tools to help set you on the right path towards SEO.

Date: Apr 3, 2023
Time: 7-9pm MST
Venue: Diebolt Brewing Company
Event hosted by ASMP: American Society of Media Photographers

About the Speaker:

How would you like to run a thriving business but only work up to 4 hrs per week? Believe me, we’ve seen clients gradually work towards that and eventually retire by selling their company and accumulating passive income!

Hi, I’m Tricia.. we help you build and expand your digital empire. At AZENCE, we focus on helping clients OBTAIN, MAINTAIN & RETAIN more clients by following a simple 3 step process. 1. Building a site that works by generating leads and sales. 2. Determining the digital marketing strategies that work best to drive a continuous sales pipeline. And 3. Improving workflow efficiency with a CRM. We make you look good! We’ll also help you build KNOW, LOVE & TRUST with your audience. Simplifying your business life with ~ Web : Video : & Social ~ so you can whistle while you work!

I’ve been in digital marketing since the early 2000s and now I’m even building digital empires for my clients’ children. Did I mention that I’m a former Marketing Director who cut my teeth in SEO dating back to the early 2000s? I absolutely love the challenge because every project is different. I’d love to chat about any projects you have on your plate. Let’s figure out how to work smarter so you can live more, work less.

Tricia@AZENCE

Photo courtesy of Samantha Behrens

Come join us for a lively session at Diebolt Brewing Company in Denver so we can help each other get found on Google. I will be speaking for about 45 minutes. Come with questions!

Here’s a sneak peak about what I’ll be sharing. I’ll be posting the slide deck here so please check back if you’d like to view a copy of the slide deck.

2023 Most Important Factors of the 200+ Google Algorithm

  1. Number of linking root domains
  2. Authority of linking page and domain
  3. Link from authority sites
  4. Backlink anchor text
  5. Mobile optimized
  6. SSL certification
  7. Presence of a sitemap
  8. Keyword in URL
  9. Keyword prominence
  10. Page loading speed
  11. Keyword in Title Tag
  12. Content Length
  13. *I may just have one more special tidbit for you if you join us for the session!

At AZENCE, the above areas of focus appear to allow us to use the SEO tools we have to optimize our SEO efforts. When it comes to SEO, there’s always more than one way to slay the dragon.
For example, our SEO efforts tend to be focussed around WordPress sites because that’s majority of our clients. We have used popular WordPress SEO plugins such as Yoast or RankMath to help us improve our efficiency with SEO. This allows us to focus our efforts more on link building because the efficiency of on-page SEO focusing on keyword density has significantly improved.